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David Richardson - B2B Branding – Be Better than your Industry
Credit
CE:1.0
Description
Differentiating your B2B brand has never been more challenging. David Richardson, Director of Strategic Marketing at B2B agency Spire Agency, will discuss the obstacles B2B brands must overcome and how to tackle each one head on. In this session, attendees will learn best B2B branding practices that they will be able to implement into their current marketing strategy immediately.