Welcome to the 'Account Management: Establishing Lasting Partnerships' video course meant to teach learners how to cultivate loyal relationships with accounts. This course, which comprises six video lessons, highlights the differences between accounts and customers and specifically describes the various account relationship levels. In addition, it defines psychographics and explains how to use them to determine an account s relationship with an organization s products and services. This course also discusses the disconnect between marketing and sales in most companies and explains how insight-based selling can help an organization add value for an account. In the end, learners should understand how to provide a total account solution to ensure their partnerships are loyal and strong. This program is valid for one PDC for the SHRM-CP or SHRM-SCP and one hour of recertification credit through the HR Certification Institute. Please be sure to note the program ID number in your online recertification file. For more information about certification or recertification, please visit the SHRM website at www.shrm.org and the HRCI website at www.hrci.org. SHRM Activity ID: #18-3BKNW and HRCI Activity ID: #349122