Welcome to our 12-part video course on 'Customer Service Communication Skills,' part of the larger 'Performance Excellence' series! To give great service, one of the things you have to learn to do is LOVE customers. Not like them. Not tolerate them. Not endure them. LOVE them. If your organization doesnt serve customers properly, you can bet customers will replace you with someone who will. The learning objectives for this course are: how to communicate properly with internal and external customers; understanding the customer point of view; how to project confidence and credibility; understanding service and DISC styles; and ultimately, how to improve upon organizational effectiveness and development. This program is valid for one PDC for the SHRM-CP or SHRM-SCP and one hour of recertification credit through the HR Certification Institute. Please be sure to note the program ID number in your online recertification file. For more information about certification or recertification, please visit the SHRM website at www.shrm.org and the HRCI website at www.hrci.org. SHRM Activity ID: #17-4CBKH and HRCI Activity ID: #307617