This program offers a wealth of information about what customers love, and what they hate. Drawing on recent surveys conducted in Australia, psychologist Peter Quarry adjudicates as a panel of sales and service experts discuss how customers' needs and wants can best be met. Each panel member discusses how to avoid turning a customer off and how to engage their interest in a product. Viewers are challenged to assess their current methods and style, and apply the principles uncovered by the latest behavioral studies that show why people buy, and why they don't.