In this program, psychologist Peter Quarry leads a discussion about how effective sales people must first sell themselves. The panel of sales and service experts offers fresh insights based on new research. They examine the dynamics of first impressions, building rapport, and strategies for building trust -- critical elements in securing sales and providing quality service. Michael Schiffner offers some specific tools to overcome the demotivation that affects all sales people sporadically. Also examined is the role of physical fitness and attitude in producing the positive energy required to succeed in retail.