Examines how sales people can present their products and services with greater impact. The panel share their thoughts on presentational style and examine the importance of product knowledge, organization and order of information, and the often touted superiority of focusing on benefits rather than features. Years of experience provide a sound basis for the experts' advice about the best methods of approaching product and service presentation. They also discuss a range of presentational challenges, from simple, off-the-shelf products to more complicated presentations involving big ticket items and intangible products and services.