In this program, the experts discuss conventional notions of 'closing the sale' and challenge popular thinking about this most crucial of sales steps. The merits of the 'formula' approach versus a more instinctive, organic process are debated, with surprising results that challenge widely-held beliefs. Appropriate use of language is also examined, including the importance of structuring questions. The areas discussed are applicable to a wide range of situations and offer fresh, motivating ideas to put into practice.