As all sales and service people know, using the phone in a positive, professional, and effective manner is a vital skill. In this program, we examine the potential for the phone to become one of the sales person s most valuable tools. Michael Schiffner explains how to leave clear and simple messages, when to call, and how to log each contact -- and offers other tips on using the phone to maximize potential sales. Retail sales manager Gayathri Buur-Jensen takes us through some useful recommendations about using telephone and SMS technologies to obtain catalog orders and advertise promotions.