Sadhana Smiles says you must ensure your brand reflects the product and service image you require in several ways, including creating the brand experience, measuring success, and unified brand experience. This is part of the 'Marketing, Brand, and Reputation' programs, which includes six inspiring videos with up-to-date strategic advice on brand, reputation, and marketing. These programs are part of the larger 'Insights and Strategies' series, in which psychologist Eve Ash talks with leading business professionals who have learned powerful lessons and share their experiences and strategies to achieve best practice.