Ben Walkenhorst says you must understand your brand and ensure it represents the image you want in several ways, including: the value proposition, the brand identity, and marketing essentials. This is part of the Marketing, Brand & Reputation programs, which includes 6 inspiring videos with up-to-date strategic advice on brand, reputation and marketing. These programs are part of the larger Insights and Strategies Series, in which Psychologist Eve Ash talks with leading business professionals who have learned powerful lessons and share their experiences and strategies to achieve best practice.