Maria Deveson-Crabbe shows the importance of building a powerful brand and securing your reputation while also discussing perception of brand, damage control, marketing your brand, and consistent strong brand experience. This is part of the 'Marketing, Brand, and Reputation' program, which includes six inspiring videos with up-to-date strategic advice on brand, reputation and marketing. These programs are part of the larger 'Insights and Strategies' series, in which psychologist Eve Ash talks with leading business professionals who have learned powerful lessons and share their experiences and strategies to achieve best practice.