Welcome to our four-part video course on 'Creating Great Business Video: Writing'! Video is the most high-impact, cost-effective medium today. People like to watch it, and they pay more attention to it. Over time, they retain more of what they learn, provided that the video is properly developed. In this video course, you will learn ten guidelines for writing effective videos, how learning points will help you develop scenes, and a three-step process to promote mental engagement.