Welcome to the “A Manager’s Responsibility” video lesson meant to reinforce the importance of managing employees’ performance. This video lesson is the last of four in the “Performance Management” video course, which describes how to help employees reach their highest potential. In this lesson, viewers will learn why performance coaching benefits managers, as well as why performance coaching is one of management’s primary responsibilities. In the end, learners should feel motivated to manage employees’ performance despite any fears or reservations they may have.