Welcome to the first video in the 'Selling at a Distance' series. If products and services simply sold themselves, organizations wouldn t need salespeople at all! Even with today s technology, the salesperson remains a critical driver of revenue. In this series, salespeople will learn how to master the new skills required to sell at a distance. This video covers how distance selling has evolved. It also outlines steps to follow in the new sales cycle and the salesperson's role in that cycle.