Welcome to the second video in the 'Selling at a Distance' series. If products and services simply sold themselves, organizations wouldnt need salespeople at all! Even with todays technology, the salesperson remains a critical driver of revenue. In this series, salespeople will learn how to master the new skills required to sell at a distance. This video discusses the importance of using multiple channels to contact prospects. Several channels of communication are presented, along with the reasons why salespeople should include them in their approach.