Welcome to the fourth video in the 'Selling at a Distance' series. If products and services simply sold themselves, organizations wouldnt need salespeople at all! Even with todays technology, the salesperson remains a critical driver of revenue. In this series, salespeople will learn how to master the new skills required to sell at a distance. In this video, you will learn how to create and use your sales presentation description as a selling document. Its sole purpose is to make those on your presentation invite list eager to hear what you have to say.